Showtime Training Group Case Study: From a Blank Canvas to an Urban Abstract Responsive Solution

Showtime Training Group

Showcase of Services

Booking Solution

Website address:

Project Date: May 2020


Project Type

Construct and launch website. In need of customer contact solution.


The Request

Abstract but urban with ease of customer use. Preferred colors of red, gray, white and black. 


The Solution

A new website layout and design was hand-crafted with 2 different options and 2 revisions. Color palettes of red, gray, white and black were chosen. An online booking system was created with client access to easily change booking, calendar and pricing options making booking easy for the clients customers online. A descriptive showcase of the clients services and benefits of its services was also developed. 

About the Client

Showtime Training Group provides training, education and support in health, fitness and wellness. Located in Charlotte, North Carolina, client Showtime Training Group came to us as a new client and bestowed upon us the opportunity to craft their signature website with room to grow as the business does in addition to providing customer solutions that are easy for the client and customers in the same platform.

The Architecture

The architecture was built with a request of a urban but abstract bone structure and a color palette of red, gray, black and white. The website construction and design was coordinated with the client with 2 different options presented. There were 2 revisions of the option that was chosen. The client was able to see continuous construction of the project at their convenience as it was built. We presented an online booking system with pricing and payment integration that was embraced by the client.

The Results

A central, responsive and digital space connecting the clients and its customers with comprehensive booking options for each of the clients services that can be easily managed by the client. Per audit the title, headings and description are crawlable and located through the web. The description and title are at perfect length. The sitemap.xml is located and the robots.txt are well configured. No malware detected. Site is not blacklisted.


"I took a look at the website last night & its amazing! We are more than pleased with how it turned out!! We cannot begin to thank you enough, you have been a tremendous blessing to our family & our business!!!" ~Krystle Benton, Owner, Showtime Training Group~

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